A faithful reader sent me a link this morning to a website he found particularly distasteful and YOWZA - he was spot on , as they say across the pond. So a big thank you goes out to Lucas Black of London, UK whose blog can be found at http://www.SometimeSpace.co.uk/
Now, this retailer, oddly enough, is quite the effective marketer, due to her nationwide television adverts, traveling double-decker billboard bus, and tons of free press and huge buzz about her unique style, not to mention, her quite effective marketing techniques.
If you can manage to stomach it, examining her site shows quite a few offers, lead generation tools, sticky content and SO much more. However, if you didn’t already know about LINGsCars.com – you’d probably be afraid to give her money, assuming you don’t have a seizure while trying to find the link you’re looking for.
The thumbnail doesn’t do the site justice… click the thumbnail to see the real site. WARNING: If you have photosensitive epilepsy, click at your own risk! It’s THAT garish.
So, here’s how Ling’s site is a great example of things NOT to do.
- Ow! My Eyes! Other than the potential side effects for the epileptic, that site just plain old HURTs to look at. If you want people to hang out on your site and do things (like give you money) it has to be easy enough on the eyes to let them feel comfortable doing so. After looking around on that site for a few minutes, my retinas had a burned-in image of all those garish flashing colors.
- Where do I click? Let’s pretend I really WANT to give Ling my money? Where do I click for that? There’s a gazillion links on that page. How long do I search to find what I want? What’s a link? What’s NOT a link?!
Other than that, though… it’s quite a piece of work. Testimonials, free-live support, consumer information, contact info… it’s all there. ALLL there… and ALL on the home page.
You tell me! If you did a search on Google to buy a car and found this site, without ever hearing about them before… How would YOU react to this web site?
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