There’s a big trend in consumer products today that merits the attention of every business owner. Understanding how to leverage these principles can improve the profitability of nearly every business model.

I was recently working with a member of a local marketing group here in Tampa who is a website designer, let’s call him Fred (not his real name). I got out of the “web design” and “SEO” businesses because of the same things Fred was complaining about.

I shared a number of insights with him that you can probably use in your own business.  Then I thought about some other real world examples are sure to get your creative juices flowing about increasing your profitability.

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We just got back from seeing ICE! at the Gaylord Springs in Kissimmee, Florida (right next to Hollywood, FL – just outside of Orlando, home of Disney World) and man, oh man, have I brought back a ton of real-world lessons on marketing from the big boys. If you can only work out ways to apply but a few of these multi-million dollar tools to normal businesses, you’ll be well on the way to sharing a similar success.

It’s going to take me a little bit to gather my notes and work up all of my thoughts on the lessons I’ve brought back into a cohesive package, so I’m going to drop another little nugget of wisdom on you.  This is a simple and fundamental concept any business can apply to their marketing, and every business should.

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As the school year resumes as well as the rebirth of my blog, my thoughts center on a little observation I’ve made about something that separates the groaning and droning masses from the few top achievers out there.

Perhaps this is so profound it should be a sign in every small business. School does not teach practical life lessons in this regard, and frankly, it’s a little disturbing.

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