There’s a big trend in consumer products today that merits the attention of every business owner. Understanding how to leverage these principles can improve the profitability of nearly every business model.

I was recently working with a member of a local marketing group here in Tampa who is a website designer, let’s call him Fred (not his real name). I got out of the “web design” and “SEO” businesses because of the same things Fred was complaining about.

I shared a number of insights with him that you can probably use in your own business.  Then I thought about some other real world examples are sure to get your creative juices flowing about increasing your profitability.

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As the school year resumes as well as the rebirth of my blog, my thoughts center on a little observation I’ve made about something that separates the groaning and droning masses from the few top achievers out there.

Perhaps this is so profound it should be a sign in every small business. School does not teach practical life lessons in this regard, and frankly, it’s a little disturbing.

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