I’ve been working my tuchas off for the past year or so, taking marketing classes, actually doing work and so forth, so I haven’t really been able to contribute much to my Blog.

Working long, long, hours in Orlando for the past 3 months or so, it wasn’t until very recently, I even spent a moment (not asleep) at the hotel.  When I did, I was studying, or programming, or something similarly productive.

If you’ve been working with me on the marketing front for any length of time, you’ve noticed I constantly mention how the most effective marketing motivator (for adults) is sex.  If you can find a way to squeeze sex into your marketing message, you’ll suddenly find customers.  To summarize, "sex sells".

Here’s why…

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We just got back from seeing ICE! at the Gaylord Springs in Kissimmee, Florida (right next to Hollywood, FL – just outside of Orlando, home of Disney World) and man, oh man, have I brought back a ton of real-world lessons on marketing from the big boys. If you can only work out ways to apply but a few of these multi-million dollar tools to normal businesses, you’ll be well on the way to sharing a similar success.

It’s going to take me a little bit to gather my notes and work up all of my thoughts on the lessons I’ve brought back into a cohesive package, so I’m going to drop another little nugget of wisdom on you.  This is a simple and fundamental concept any business can apply to their marketing, and every business should.

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