I just spent the weekend in Orlando and had the most amazing time. I met some fantastic people and was able to pick the brains of so many wonderfully skilled and caring people.

Having the skills without the caring doesn’t matter.  I don’t know about you, but I’d rather have a drunk derelict who would give his life trying to save mine administer CPR than a triple PhD who’s motivations are purely selfish.

Without further ado, here are some quick tips on improving your marketing from some of the top marketing folks around:

Continue reading →

I’ve been working my tuchas off for the past year or so, taking marketing classes, actually doing work and so forth, so I haven’t really been able to contribute much to my Blog.

Working long, long, hours in Orlando for the past 3 months or so, it wasn’t until very recently, I even spent a moment (not asleep) at the hotel.  When I did, I was studying, or programming, or something similarly productive.

If you’ve been working with me on the marketing front for any length of time, you’ve noticed I constantly mention how the most effective marketing motivator (for adults) is sex.  If you can find a way to squeeze sex into your marketing message, you’ll suddenly find customers.  To summarize, "sex sells".

Here’s why…

Continue reading →