I just spent the weekend in Orlando and had the most amazing time. I met some fantastic people and was able to pick the brains of so many wonderfully skilled and caring people.

Having the skills without the caring doesn’t matter.  I don’t know about you, but I’d rather have a drunk derelict who would give his life trying to save mine administer CPR than a triple PhD who’s motivations are purely selfish.

Without further ado, here are some quick tips on improving your marketing from some of the top marketing folks around:

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There’s a big trend in consumer products today that merits the attention of every business owner. Understanding how to leverage these principles can improve the profitability of nearly every business model.

I was recently working with a member of a local marketing group here in Tampa who is a website designer, let’s call him Fred (not his real name). I got out of the “web design” and “SEO” businesses because of the same things Fred was complaining about.

I shared a number of insights with him that you can probably use in your own business.  Then I thought about some other real world examples are sure to get your creative juices flowing about increasing your profitability.

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