How to Create a Cult for Your Brand – Marketing Brainwashing

I’ve become quite a bit more active on YouTube recently, creating a series of videos featuring me, little cartoons, and delivering presentations.

Whilst wandering around the favorite videos of some of my newest YouTube friends, I discovered something that reminded me of some of my earliest education in psychology: the “art”, as it were, of brainwashing.

Watch the following video from the creator of a popular MLM (Multi-Level-Marketing) program and notice the unusual use of the word “prompting” at time marker [0:29].  I had never heard this term used in this way prior to watching this video:

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