Comments on: Sex Sells – Timeless Marketing Motivators http://www.Ninja-Nerd.com/sex-sells-timeless-marketing-motivators/ Small Business Internet Marketing Consultant Thu, 09 Jul 2009 06:25:38 -0600 http://wordpress.org/?v=2.8.2 hourly 1 By: Ram http://www.Ninja-Nerd.com/sex-sells-timeless-marketing-motivators/comment-page-1/#comment-270 Ram Tue, 03 Feb 2009 04:30:06 +0000 http://www.free-reprint-articles.com/Ninja-Nerd/sex-sells-timeless-marketing-motivators/#comment-270 good blog. When America Online came to India, they started adwords campaign with the keywords "bollywood actress hot pictures", "sexy namitha", and so on. Even deep pocketed companies like AOL has to do this to attract the audience. good blog. When America Online came to India, they started adwords campaign with the keywords “bollywood actress hot pictures”, “sexy namitha”, and so on. Even deep pocketed companies like AOL has to do this to attract the audience.

]]> By: Lori http://www.Ninja-Nerd.com/sex-sells-timeless-marketing-motivators/comment-page-1/#comment-6 Lori Wed, 21 Jan 2009 15:54:25 +0000 http://www.free-reprint-articles.com/Ninja-Nerd/sex-sells-timeless-marketing-motivators/#comment-6 I certainly agree that sexual themes are attention-getting, but I think it's important to be aware of your target audience, their morals and values, before trying to work it into your advertising. Especially the gender-based difference in how sexual ads are perceived by women and men. There is an interesting survey in Media Analyzer that explores the difference between how men and women react to sexually charged ads - "Does Sex Sell?" http://www.mediaanalyzer.com/site/uploads/media/SexSellsSurvey.pdf Some interesting points from their article are that they found that 58% of women felt there is too much sex in advertising and only 8% stated that they liked sex in advertising. Another interesting result from their survey is that, done incorrectly, using sex in advertising can actually decrease brand recall. I would also suggest that the demographics of one's target audience will play into their reaction as well; parents of a 19 year old daughter would probably react differently to a young woman being used as a sexual object than would a 25 year old male (or even a 25 year old woman). I believe that you need to really understand who your target audience is and put a lot of thought into how to best use sex effectively in your marketing or you may risk alienating a percentage of your market (ala Julie Roehm with the Dodge Lingerie Bowl). Had to laugh at your comments about sales reps; I remember being coached by mentor (a long, long time ago!) to use my smile to get in the door, and only then Wow! them with my mind. I certainly agree that sexual themes are attention-getting, but I think it’s important to be aware of your target audience, their morals and values, before trying to work it into your advertising. Especially the gender-based difference in how sexual ads are perceived by women and men. There is an interesting survey in Media Analyzer that explores the difference between how men and women react to sexually charged ads – “Does Sex Sell?”
http://www.mediaanalyzer.com/site/uploads/media/SexSellsSurvey.pdf
Some interesting points from their article are that they found that 58% of women felt there is too much sex in advertising and only 8% stated that they liked sex in advertising. Another interesting result from their survey is that, done incorrectly, using sex in advertising can actually decrease brand recall.

I would also suggest that the demographics of one’s target audience will play into their reaction as well; parents of a 19 year old daughter would probably react differently to a young woman being used as a sexual object than would a 25 year old male (or even a 25 year old woman).

I believe that you need to really understand who your target audience is and put a lot of thought into how to best use sex effectively in your marketing or you may risk alienating a percentage of your market (ala Julie Roehm with the Dodge Lingerie Bowl).

Had to laugh at your comments about sales reps; I remember being coached by mentor (a long, long time ago!) to use my smile to get in the door, and only then Wow! them with my mind.

]]> By: Lucas Black http://www.Ninja-Nerd.com/sex-sells-timeless-marketing-motivators/comment-page-1/#comment-4 Lucas Black Wed, 21 Jan 2009 15:27:40 +0000 http://www.free-reprint-articles.com/Ninja-Nerd/sex-sells-timeless-marketing-motivators/#comment-4 http://tiny.pl/v9s7 Even when it isn't sex, it still brings in the hits. They come in for one thing, but stay for the read. http://tiny.pl/v9s7

Even when it isn’t sex, it still brings in the hits.

They come in for one thing, but stay for the read.

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