I’m trying a few new things in this Search Engine Optimization post. First, I’m working on an outsourceable model of video creation. Witness the video and how it’s not ME! It’s my words, and my direction, but not me. Heck, you can probably even see hints of my own mannerisms in the character, but it’s not me.
This type of “productization” of my knowledge is one of the goals I push my clients toward regularly (you know who you are!). I, too, have suffered from the malaise that my most meaningful content is hard to separate myself from.
Perhaps this medium can allow me to do so. Now, onto the meaningful SEO tips !
Search Engine Optimization Tips
Today, we’re going to learn about the most important part of SEO, the on-page content. First, content should be written for people, and not for the search engines. But, your content should be written in such a way that the search engines can tell what your site is actually about.
In order to do this, make sure to use the <title >, <h1 >, and <h2 > tags to contain your targeted keywords. Also, make sure to use your keywords in your text. Your target keyword density should be between two and four percent.
Unfortunately, there’s no “perfect” density. But, too scant a density, and the search engines won’t realize that your page is relevant. Too high a density, and Google will penalize you for spamming.
One easy way to increase or decrease your keyword density, is replacement of pronouns. If your density is too high, replace your keyword with a pronoun and reduce the density. If your keyword density is too low, find your use of pronouns when referring to your keyword, and use your actual keyword in its place.
What other Internet Marketing questions can I answer? Leave a comment and tell me your ideas for future blog posts!
What is Keyword Density?
Keyword density is simply the percentage of your text that consists of your keyword or your keyword phrase. For example, if your keyword phrase is “internet marketing ”, and you have 100 words on your page. A singular occurrence of “internet marketing” would be 2% of your copy. Say it twice, and now you’re up to 4%, very close to being considered “spammy”. A quick way to dilute your keyword density is simply to add more copy.
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