Comments on: Message to Market Match – Targeting your Target Demographic

By: Rachel Levy

Rachel Levy — Mon, 16 Feb 2009 04:47:21 +0000

I totally agree with you! Maybe in a down economy they couldn’t afford a new logo design, so recycled one from the pump iron place that went out of business?

By: PJ

PJ — Thu, 29 Jan 2009 06:28:51 +0000

You are correct they missed the boat on that sign! Point well made.

By: CBelieu

CBelieu — Thu, 29 Jan 2009 05:56:14 +0000

No way. I do not want to look like a body builder. No thank you. I’ll take Crunch or 24 hour fitness.

By: KevinMinott (KevinMinott)

KevinMinott (KevinMinott) — Mon, 26 Jan 2009 08:40:38 +0000

@perrybelcher You are right one can “Think and Grow Rich” , love that book
http://bit.ly/AtZa

By: DeAnna Troupe

DeAnna Troupe — Mon, 26 Jan 2009 01:39:19 +0000

It took everything I had in me to maintain my composure long enough to post a comment on this. WTF? Who are they targeting? Female athletes? I think dumbbells would have been much better. I’m not really a gym person, I prefer to work out at home, but I wouldn’t leave my house to go there.

By: Christopher R Anderson

Christopher R Anderson — Sun, 25 Jan 2009 01:32:53 +0000

Just starting done the path of Social Media Marketing. I look forward to learning more from your posts. Keep up the good work and thanks …

By: David Leonhardt

David Leonhardt — Fri, 23 Jan 2009 12:26:25 +0000

I’m sure there are one or two women who wnat to build their biceps. This is what is called an ultra-sub-niche market.

By: Dancing Spirit- Cindy

Dancing Spirit- Cindy — Fri, 23 Jan 2009 02:34:10 +0000

I read the sign before I even read your blog and noticed right away the big arms didn’t make any sense. If that was an attempt to use sex to sell to woman they are going about it all wrong. My first thought was I don’t want to have arms like that!LOL Big turn off!!

By: Josh Sommers

Josh Sommers — Fri, 23 Jan 2009 01:57:00 +0000

“Absolutely NOT. They have missed the mark with this one!”

In a scary kind of way.

By: Suzanne

Suzanne — Thu, 22 Jan 2009 19:56:34 +0000

I feel that the bulging biceps are going to deter women from going in; they may even pass on by without noticing that this is a place for women. I think they need a graphic that focuses on being healthy and having energy. A smiling sun?