The Microsoft Kumo Search Engine (not Cumo or Kumho) may be MS’s rebranding of the same old MS Live Search, but it may also be Microsoft’s re-emergence into the search engine space.
Kumo Search Engine
It remains to be seen if the Kumo search will revolutionize search as a new visual search medium , or whether it will merely try to integrate with and leverage the latest and greatest social media technology . From a search engine optimization perspective, the new technology may mean new rules, such as tweaking out friend feed, twitter, or Tumblr to maximize your brand’s continued freshness on social media.
Right now, Microsoft only claims 8% of the search traffic,way behind Google’s 65% lion’s share of the search traffic marketplace. While there have been rumours leaked about the rebranding of Windows Live Search for quite a while now, it seems that the a newly branded Microsoft search engine is a reality. Microsoft will have to find a viral way to truly compete with Google and Yahoo to get greater share of search traffic volume – a mere rebranding of irrelevant content will not be enough.
Microsoft Search Engine
Kumo.com is only available for beta participants so far, so you can’t use it until the “softies” have had their turn of stomping out all of the bugs. You can rest assured, however, that as soon as their algorithm is roughly sorted out, SEO preferences will lean in the direction of whatever Kumo finds the tastiest. Here’s a sample from CNet of the full extent of Kumo Search Results