I just spent the weekend in Orlando and had the most amazing time. I met some fantastic people and was able to pick the brains of so many wonderfully skilled and caring people.
Having the skills without the caring doesn’t matter. I don’t know about you, but I’d rather have a drunk derelict who would give his life trying to save mine administer CPR than a triple PhD who’s motivations are purely selfish.
Without further ado, here are some quick tips on improving your marketing from some of the top marketing folks around:
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I wholeheartedly agree with the Woody Allen Quote that I’ll paraphrase for my purposes "90% of success is just showing up."
Something I tell my clients regularly: Do something to market your business — ANYTHING. It’s better to mail a low-budget direct marketing letter to a small list than it is to wait forever to get the time to make the perfect letter, and to budget enough to mail it to tons of people, etc.
As it stands, so many small businesses end up in "analysis paralysis", doing nothing while they look for the best way, rather than doing something. As a result, once you get off of your butt and actually do some marketing, you’re narrowing your field of competition significantly.
Your results from a bad marketing campaign are bound to be astoundingly better than the results you’ll get from no campaign. Well, it would seem I’m wrong again, there ARE exceptions to every rule.
So, there’s something I have never mentioned, because I assume everyone understands this…
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