There’s a big trend in consumer products today that merits the attention of every business owner. Understanding how to leverage these principles can improve the profitability of nearly every business model.
I was recently working with a member of a local marketing group here in Tampa who is a website designer, let’s call him Fred (not his real name). I got out of the “web design” and “SEO” businesses because of the same things Fred was complaining about.
I shared a number of insights with him that you can probably use in your own business. Then I thought about some other real world examples are sure to get your creative juices flowing about increasing your profitability.