Entries Tagged 'Copywriting' ↓
February 26th, 2009 — Blogging, Branding, Copywriting, Entrepreneurship, Marketing, Small Business
I’ve become quite a bit more active on YouTube recently, creating a series of videos featuring me, little cartoons, and delivering presentations.
Whilst wandering around the favorite videos of some of my newest YouTube friends, I discovered something that reminded me of some of my earliest education in psychology: the “art”, as it were, of brainwashing.
Watch the following video from the creator of a popular MLM (Multi-Level-Marketing) program and notice the unusual use of the word “prompting” at time marker [0:29]. I had never heard this term used in this way prior to watching this video:
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February 23rd, 2009 — Copywriting, Google, Internet Marketing, SEO, Search Engine Optimization
I’m trying a few new things in this Search Engine Optimization post. First, I’m working on an outsourceable model of video creation.
Witness the video and how it’s not ME! It’s my words, and my direction, but not me. Heck, you can probably even see hints of my own mannerisms in the character, but it’s not me.
This type of “productization” of my knowledge is one of the goals I push my clients toward regularly (you know who you are!). I, too, have suffered from the malaise that my most meaningful content is hard to separate myself from.
Perhaps this medium can allow me to do so. Now, onto the meaningful SEO tips !
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January 20th, 2009 — Blogging, Copywriting, Entrepreneurship, Internet Marketing, Marketing, Small Business
I’ve been working my tuchas off for the past year or so, taking marketing classes, actually doing work and so forth, so I haven’t really been able to contribute much to my Blog.
Working long, long, hours in Orlando for the past 3 months or so, it wasn’t until very recently, I even spent a moment (not asleep) at the hotel. When I did, I was studying, or programming, or something similarly productive.
If you’ve been working with me on the marketing front for any length of time, you’ve noticed I constantly mention how the most effective marketing motivator (for adults) is sex. If you can find a way to squeeze sex into your marketing message, you’ll suddenly find customers. To summarize, "sex sells".
Here’s why…
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January 20th, 2009 — Copywriting, Internet Marketing, Marketing, SEO
It’s no secret… I’m a big fan of article marketing. Ever since I learned how to turn this talent into cash for me and my clients, I’ve been singing its praises far and wide.
After years of running an article site using ASP that I wrote from scratch (my development language of choice as the time – as there weren’t many on the market at the time), I decided to start running with one that had more of the features I was looking for already built in, rather than having to develop them all from scratch.
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